About FairPrice Partners Excellence Awards 2021

The FairPrice Partners Excellence Award (FPEA) was launched in 2014 to honour exemplary strategic partners who have continuously supported and participated in our product marketing and promotion initiatives to provide the best value for our customers.

For the first time, FPEA will be launching the People's Choice Award this year. We want our loyal customers to tell us about their favourite brands. There are over 90 brands that have been nominated for this year’s awards, and the winners of this award will be determined by your votes!

Check out this year's nominees in each category

Fresh, Frozen & Chilled
Grocery
Snacks & Beverages
Household Essential

How it works? Easy.

Vote for your favorite products in 3 simple steps

Find your favourite products

Browse through the category list

Submit to vote

Provide your contact details to stand a chance in our lucky draw

Share with your friends

Tell your friends on social media

Download our mobile app

Available for both iOS and Android

Download our mobile app

Available for both iOS and Android

Some of the participating brands